How does emerging technology impact the way we consume and build markets?

I am a Ph.D. candidate studying Marketing at the Jerry S. Rawls College of Business Administration at Texas Tech University and a visiting scholar at the Schulich School of Business at York University. My research offers insights into the role of technology in value cocreation, identity development, and market system dynamics. I use multiple methods to reveal the benefits and consequences of technology-enabled actor-networks.


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